Study Reveals Widespread Digital Dysfunction Among Marketers

With digital advertising spending expected to reach a record $137.53 billion in 2014 – a number that represents an almost 15% increase over 2013, and a quarter of all paid media spending worldwide – a new survey of marketing decision makers seems to indicate that the only thing growing faster than digital marketing investment is marketers’ uncertainty about what they’re getting for their money. According to the study, conducted by independent ad firm Domus, Inc.  with