You're invited to The Journalytics Summit

Understanding digital analytics for the news media industry

Do you really know how your news website and digital media are performing? Are you confident that you look at the right data, know how to interpret it for meaningful insights, and then make the right decisions to optimize readership and revenue?

Many news organizations use Adobe SiteCatalyst, Google Analytics or some other web analytics package to measure their website activity. If they limit that effort to simple measurement, they are missing out on potentially thousands of dollars every month.

Join the Reynolds Journalism Institute at The Journalytics Summit, onThursday, Sept. 26 to find out how small changes to your digital initiatives can reap huge rewards.

You will hear from experienced digital experts who know how to turn numbers, data and analytics into more engaged readers, and leverage that for revenue for your organization, advertisers and sponsors.

Presenters include: Matt Booher of Empower MediaMarketing; Amy Sample from PBS; Michael Halbrook with Adobe and Robyn Tomlin with Digital First Media's Project Thunderdome. Outbrain (Visual Revenue),Chartbeat and will share case studies.

The Summit will take place in Fred W. Smith Forum, Donald W. Reynolds Journalism Institute (Missouri School of Journalism) in Columbia, Mo.

For more information or to register, check out The Journalytics Summit site.


Amanda Gastler

RJI Special Events Coordinator


About the Donald W. Reynolds Journalism Institute
The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness and delivers solutions that citizens and journalists can put to use in their own communities.

About Us

The Donald W. Reynolds Journalism Institute (RJI) is a world-class center for researching and testing new models of journalism in this era of technological advances.