Donald W. Reynolds Journalism Institute

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The Donald W. Reynolds Journalism Institute (RJI) is a world-class center for researching and testing new models of journalism in this era of technological advances.

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“I’ve always felt strongly that local government has much more influence on the citizens than even state and federal government.

Scott Swafford, senior city editor at the Columbia Missourian newspaper

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Alisa Cromer, Reynolds Fellow and founder of LocalMediaInsider

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Peter Meng, adFreeq chief executive officer and Reynolds Fellow

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National study will determine motives that drive consumers' media preferences and behaviors

Tue, Nov 29, 2011 20:20 CET

Study goal is to discover keys to designing more effective online news and advertisingThe Donald W. Reynolds Journalism Institute (RJI) and the Missouri School of Journalism will partner with HCD Research to conduct a national study among 18-70 year-olds to determine their media use and reactions to how news sites are structured and navigated. The study is under the direction of Reynolds Fellow, Paul Bolls, an associate professor of strategic communication and co-director of the PRIME (Psychological Research on Information and Media Effects) Lab in the Missouri School of Journalism.The

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National study will determine motives that drive consumers' media preferences and behaviors

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