National study will determine motives that drive consumers' media preferences and behaviors
Study goal is to discover keys to designing more effective online news and advertisingThe Donald W. Reynolds Journalism Institute (RJI) and the Missouri School of Journalism will partner with HCD Research to conduct a national study among 18-70 year-olds to determine their media use and reactions to how news sites are structured and navigated.
The study is under the direction of Reynolds Fellow, Paul Bolls, an associate professor of strategic communication and co-director of the PRIME (Psychological Research on Information and Media Effects) Lab in the Missouri School of Journalism.The