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PSEG & The Center for Urban Entrepreneurship and Economic Development At Rutgers Business School to Launch The New Jersey Social Innovation Institute.

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Press Conference to be held at noon on October 19 at the 2nd New Jersey Social Entrepreneurship Summit at the New Jersey Performing Arts Center

NEWARK, N.J., Oct. 13, 2011 - PSEG and the Center for Urban Entrepreneurship and Economic Development at Rutgers Business School will co-host a press conference to announce the launch of the New Jersey Social Innovation Institute (NJSII), the first statewide effort to create new social enterprises and businesses. Social entrepreneurship is a form of entrepreneurship that integrates social goals and social or environmental problem solving into its core business model. Employing this unique model simultaneously creates economic and social value and generates jobs in the community

Selected entrepreneurs and organizations will take part in a six-month initiative that will begin in January 2012. NJSII is accepting applications from now through November 7, 2011. For more information about the NJSII and the NJ Social Entrepreneurship Summit, please visit www.NJSESummit.org or call 973-494-9705.

WHO:         Steven J. Diner, Ph.D., Chancellor, Rutgers University - Newark
                   Vaughn McKoy, President, PSEG Foundation
                   Don Crocker, Support Center for Nonprofit Management
                   Dr. dt ogilvie, Ph.D., Director, Rutgers Business School CUEED
                   Jeffrey Robinson, Ph.D., Assistant Director, Rutgers Business School CUEED
                   Governor Chris Christie, State of New Jersey - Invited
                   Lt. Governor Kim Guadagno, State of New Jersey - Invited

WHAT:        Press conference to launch the New Jersey Social Innovation Institute, the first
                   statewide effort to create new social enterprises and businesses.

WHEN:       Wednesday, October 19, 2011, 12:20PM. to 1:00PM., at the New Jersey Performing
                   Arts Center, Chase Room, 1 Center Street, Newark, NJ 07102

WHY:          Social entrepreneurs are innovative individuals or enterprising non-profit
                   organizations interested in addressing one or more of the state’s social or
                   environmental problems using an entrepreneurial approach. These social
                   ventures are making a difference in how business is implemented and are
                   creating jobs in New Jersey.

About the New Jersey Social Innovation Institute (NJSII)

New Jersey Social Innovation Institute, the first statewide the first statewide effort to create new social enterprises and businesses, offers an introduction to social innovation, social entrepreneurship, and social finance within the changing social landscape of the 21st century. The NJSII is designed to empower new social entrepreneurs to develop their venture ideas into business plans and investment proposals.   After a three -month application review and selection, selected entrepreneurs will take part in a six (6) month initiative that includes social entrepreneurship training, mentoring and technical assistance in partnership with the Support Center for Nonprofit Management.

About the Center for Urban Entrepreneurship and Economic Development at Rutgers Business School (CUEED)

The Center for Urban Entrepreneurship & Economic Development at Rutgers Business School (CUEED) is the first of its kind in the nation to integrate venture capital and city resources with university research to study and promote economic development and entrepreneurship. CUEEDʼs activities are divided into three areas: research, education, and economic development initiatives. The CUEED concentrates on building strong corporate and community partnerships to support the revitalization of Newark and other urban areas in New Jersey, educating students by providing real world experience in urban entrepreneurship and economic development, and taking a multidisciplinary approach to research that will aid economic policy.

About Rutgers Business School

Rutgers Business School-Newark and New Brunswick is an integral part of one of the nation's oldest, largest, and most distinguished institutions of higher learning: Rutgers, The State University of New Jersey – founded in 1766. Rutgers Business School has been accredited since 1941 by AACSB International – the Association to Advance Collegiate Schools of Business – a distinction that represents the hallmark of excellence in management education. Today, Rutgers Business School educates more than 5,000 undergraduate and graduate students at two main campuses in New Jersey as well as six satellite locations in New Jersey, China and Singapore. Steeped in academic excellence, with a distinguished faculty and a corps of over 33,000 successful alumni, Rutgers Business School is highly ranked by the Financial Times, Bloomberg Business Week and The Wall Street Journal. According to U.S. News & World Report, the MBA program is the No.1 public MBA program in the Northeast, and is ranked No. 31 nationwide for the employment rate of its graduates three months after graduation.

Kimberlee Williams at Femworks

973-494-9705, kwilliams@femworksllc.com

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