Doro’s products for the elderly win award in leading international design competition
IDEA®, the American design award, is one of the most esteemed prizes in the world, with only top-class international designs receiving recognition. This year five of Doro’s Care Electronics products have won bronze in the “Communications products” category. Together with the other winners, Doro was presented in this week’s issue of the American business magazine Business Week.
The American IDEA® awards are highly prestigious and the products that are awarded prizes have been closely scrutinized by an international jury. Each contribution is examined in terms of eight different criteria including innovation level and user-friendliness. After this the jury chooses the three leading products in seven different categories.
“We are unbelievably proud of the award for our products in Care Electronics. This is proof that our extensive investment in design for the elderly has attracted international attention. It shows that products for senior citizens can also be inventive and good-looking,” says Jérôme Arnaud, Doro’s CEO.
The Doro Care Electronics products awarded bronze in the IDEA® competition are the HearPlus 317c, MemoryPlus 319ph and HearPlus 318w telephones, the HandleEasy 326gsm mobile phone and the HandleEasy 321rc remote control. All five products have been developed in cooperation with the internationally noted Swedish design agency, Ergonomidesign. Ergonomidesign is one of the world’s leading design firms in Inclusive Design, or Design for All, ie designing and developing products so that they suit people with special needs.
In total there were 1,517 contributions to the competition of which 205 received an award. Earlier this year Doro also won the French design prize, the Janus Award, with its Doro MemoryPlus 319ph phone for senior citizens, which has now won two awards.
For further information please contact:
Jérome Arnaud, CEO, Doro, tel: +33 1 30 07 17 01, email jerome.arnaud@doro.com
Fredrik Forssell, Marketing Director, Doro, tel: 046 280 50 80, email fredrik.forssell@doro.com
Anna Romboli, Communications manager, Ergonomidesign, +46 701 90 23 00, email anna.romboli@ergonomidesign.com
Further information about the competition, winners and contributions can be found at www.businessweek.com.
High-definition pictures of Doro’s products can be downloaded at www.doro.com