Peet’s® Coffee & Tea Now Part of Mars Drinks’ Portfolio of Workplace Beverage Solutions
Addition of Peet’s premium coffee builds on Mars Drinks’ dedication to delivering café-quality experiences within the workplace
WEST CHESTER, PA. (January 21, 2015) – Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Peet’s Coffee & Tea, to bring Peet’s premium coffee to offices across North America. Peet’s coffees are now available as part of Mars Drinks’ workplace beverage portfolio, which includes FLAVIA® brewers, coffees, espressos, teas and hot chocolates.
Mars Drinks is offering three of Peet’s most popular varieties, French Roast, Café Domingo and Colombia Luminosa, which are freshly-ground and packaged in Mars Drinks’ proprietary, recyclable Freshpacks to ensure taste, quality and freshness. With a shared commitment to quality and freshness, the Mars Drinks’ Peet’s Freshpacks, under calibrated conditions, meet the in-cup requirements of the Specialty Coffee Association of America’s (SCAA) gold cup standard.
“As the premier coffee brand that has set the bar for premium, specialty coffee, Peet’s perfectly complements our existing portfolio -- built on taste and choice for the office,” said Xavier Unkovic, global president, Mars Drinks. “We’re proud to partner with Peet’s to create the Peet’s high-quality coffee experience for our customers, which we believe further enhances the work environment and contributes positively to office culture and enjoyment. The addition of this well-known brand to our portfolio represents another major milestone as we create great tasting moments work.”
“We’re excited to partner with Mars Drinks, and expand the Peet’s brand into more offices across North America,” said Dave Burwick, president and chief executive officer, Peet’s Coffee & Tea. “At Peet’s, we put our craft at the center of everything we do, roasting in small batches and adhering to the highest standards. Mars Drinks enables us to deliver on this commitment through their Freshpacks and brewers.”
The inclusion of Peet’s coffees in Mars Drinks’ workplace beverage solutions portfolio is the latest in a series of new drink and brewer offerings from the company, including the FLAVIA Barista brewer, which crafts perfect coffees, teas, lattes, cappuccinos and authentic espressos at the press of a button, and the addition of SEGAFREDO ZANETTI® premium Italian espresso Freshpacks. Mars Drinks single-serve solutions also include three additional FLAVIA brewers to accommodate various office needs, as well as a wide-range of drink varieties like ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO® teas and DOVE®/GALAXY® Hot Chocolate.
To celebrate the launch of Peet’s coffees, Mars Drinks is offering new customers with 50 or more employees a free trial of its FLAVIA brewers and Peet’s coffee varieties at www.marsdrinks.com/peets or by calling 1-877-273-5812; new customers with fewer than 50 employees can take advantage of a special starter package at www.myflavia.com/getstarted. Mars Drinks current customers can order Peet’s coffees for FLAVIA brewers through their existing distributor relationship, or directly from Mars Drinks at myflavia.com/peetscoffee.
Bethany Cramer
Geben Communication for Mars Drinks
Bethany@GebenComm.com; 585.750.7773
Amy Lester
PR Lead, Peet’s Coffee & Tea
alester@amcommspr.com
ABOUT MARS DRINKS
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, Mars Drinks creates more than 1 billion great tasting moments at work! Find Mars Drinks online at http://www.marsdrinks.com.
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
ABOUT PEET’S COFFEE & TEA
Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas.
For more information about Peet's Coffee & Tea, Inc., visit www.peets.com. Connect with Peet's on Facebook at www.facebook.com/peets, on Twitter at twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee.
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