3G operator 3 Scandinavia reduces cost of portal with Drutt MSDP

Scandinavian operator switches to Drutt’s Mobile Service Delivery Platform

Stockholm, Sweden — In the 3G technology race, companies who understand that it’s about marketing are finishing first in terms of innovation, customer loyalty and profitability. Mobile operator 3 Scandinavia, recognized internationally as a leader in marketing and technology, has further upped its award-winning mobile portal while reducing its overall cost, thanks to a new partnership with Drutt Corporation and its Mobile Service Delivery Platform (MSDP) platform.

3, who caters to the mobile savvy with 70% of its customer base subscribing to its data services (compared to the industry standard of 20%) draws in its base with a daily-changed portal and window dressing, tempting users into re- visiting Planet3 (the 3 portal), spending on music, videos and downloads.

The Drutt MSDP platform simplifies the tools necessary to manage content partners, create mobile storefronts, promotions and time limited offerings — giving the power to the marketing department to make updates, instead of having to rely on the technical staff.

“This union highlights a marketing shift whereby mobile operators can purchase off-the-shelf products at a tremendous cost savings rather than build a proprietary in-house system that requires more labor and less efficiency,” says Drutt CEO Roland Svensson.

“Finding a company that had the technology and industry expertise while understanding the paramount importance of our marketing strategy was key,” says 3 CTO, Jörgen Askeroth.
“Drutt delivered on all fronts while reducing our bottom line costs.”

For more details about the end-to-end Drutt MSDP products and solutions, please visit: http://www.drutt.com/products/