Drutt Corporation powers Mobiltel

Drutt MSDP products support Bulgarian launch of Vodafone live!

Stockholm, Sweden — Mobiltel, the leading Bulgarian mobile operator, has experienced tremendous success after the launch of Vodafone live! in mid-October 2006. Marked as a unique event in the history of Bulgarian mobile communications, Vodafone live! has brought a completely new world of infotainment services to market.

Vodafone live! is one the most popular and acclaimed mobile multimedia services in the world, visited by nearly 45 million users and accessible in 27 countries. Entering it, all M-Tel subscribers can enjoy popular TV shows, download video clips, listen to music, play games, chat or find the nearest club.

Only six weeks after launch, Mobiltel had achieved a total of 300 000 Vodafone live! TV views, a staggering 100% above expectations. In addition to TV, Mobiltel saw an impressive 150 000 downloads of mp3 songs, images and video clips. Other popular services include news, weather forecasts, horoscopes and chat.

Drutt Corporation is providing core MSDP products to support Mobiltel’s Vodafone live! services:

* Drutt 3PI handles all aspects of content & service integration as well as partner management

* Drutt Rendering is the powerful engine looking after all device adaptation and content re-purposing to optimize delivery to every mobile device.

Mobiltel is Bulgaria’s oldest and leading mobile operator, with a growing subscriber base of more than 4.3 million. In July 2005, it became a part of mobilkom austria group (MAG), which includes mobilkom austria, a 100% subsidiary of Telekom Austria, Croatian operator VIPnet, Slovenian operator Si.mobil, and mobilkom liechtenstein in Liechtenstein.

“We have enjoyed supporting the MAG group for a number of years now, and it’s a relationship we hold very dear” commented Drutt CEO Roland Svensson. “It is a great feeling to add value to such a successful service as Vodafone live! and be a part of its continued growth.”

For more details about the end-to-end Drutt MSDP products and solutions, please visit: http://www.drutt.com/products/