North American International Auto Show Sets New Records for Social Media Engagement

Highly anticipated vehicle reveals during Press Preview of the 2014 North American International Auto Show (NAIAS) weren’t the only things that received a lot of attention. This year, the internationally acclaimed exhibition reached record-breaking coverage in the social media world. Clenching the top trending spot on Twitter was just one the several social media “firsts” for the show.  Usage of the official NAIAS social channels (Facebook, Twitter, YouTube, Vine, Google+ and Instagram) resulted in record-breaking audience engagements. NAIAS social media partner Embark Digital worked