DUG is launched in Romania through collaboration with two leading retail chains
Veg of Lund has signed an agreement with Dr. Max, a leading pharmacy chain with operations in several countries in Eastern Europe, and Sezamo, part of the Czech wholesaler Rohlik, regarding the sale of all three variants of the plant-based potato drink DUG in Romania.
“Romania is a relatively small market for plant-based foods, but demand is growing and we have therefore chosen to start sales through two established players. They have a clear profile with e-commerce platforms that cater to conscious and recurring retailers and consumers,” says Helene Nielsen, CEO of Veg of Lund.
The establishment in Romania is managed by Best Brands Agency, a consultancy specializing in introducing new foods to consumers looking for healthy foods with a low climate footprint.
“We are delighted to have DUG in our portfolio. DUG is an innovative, lactose- and gluten-free, allergen-free product. Thus, DUG is a unique product and completely in line with our slogan, ‘we bring you the best’ and in collaboration with Dr Max, we will launch DUG in their e-commerce and, possibly also in physical stores, eleven of which are so-called hyper pharmacies with a wide range of health products. Sezamo is a leading e-commerce player for premium products and healthy food and delivers within three hours to customers in the Bucharest metro area”, says Alina Silaghi, founder and CEO of Best Brands Agency.
For more information, please contact:
Veg of Lund AB
Helene Nielsen, CEO
Telephone: +46 732 22 76 35
E-mail: helene.nielsen@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.
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