DUG is launched in the Czech Republic and Slovakia in cooperation with national wholesaler
Veg of Lund has started cooperation with the Czech wholesaler Green Heads for the launch of DUG in the Czech Republic and Slovakia. Starting this week, all three variants of the plant-based potato drink are available through Green Heads’ sales channels which covers the entire market, Horeca, Online, Health foods and Retail, in the two Central European countries.
Plant-based foods have a strong position among Czech consumers. The country is at the top of Europe for the number of restaurants with plant-based options on their menus and a third of the population says they want to increase their consumption of plant-based food and drink.
“The collaboration with Green Heads is in line with our strategy to establish the DUG brand as a player with high quality and a wide range of next generation plant-based foods. The presence we are now establishing with distributors in the various markets we are entering must follow our criteria of being present in the Horeca channel (restaurants, hotels and catering), the Coffee channel (cafes and roasteries), Online (B2B and B2C) as well as the Health food channel and Retail. In Green Heads, we get a committed partner in two countries with a total of about 16 million inhabitants, and many of them want to eat healthy and have more genuine vegetarian options,” says Helene Nielsen, CEO of Veg of Lund.
“Green Heads started in 2018 with the business mission to bring new, healthier and interesting products to the Czech and Slovak market. We have good growth and among our customers there is a stable base of customers within the Horeca and Coffee channels. We have now received our first listings with Rohlik.cz and sell on our own platform Greenheads.cz and the work to launch DUG is underway,” says Tomáš Kofroň, Head of Sales, Green Heads.
In line with Veg of Lund’s strategy for the Coffee channel, Green Heads – as one of the main sponsors – presented DUG at the Prague Coffee Festival last weekend.
For more information, please contact:
Veg of Lund AB
Helene Nielsen, CEO
Telephone: +46 732 22 76 35
E-mail: helene.nielsen@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, Denmark, Switzerland, Germany, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.
