Veg of Lund continues international expansion
Veg of Lund launches DUG potato drink in 101 stores of Bilka and Føtex in Denmark this May.
“Following our recent launch at Migros in Switzerland and entering the German market with our distributor CCP, this is another important step in our strategy of internationalisation and expansion. Bilka and Føtex are both leading retailers in Denmark and gives our DUG potato drink the exposure and positioning for further growth in the Danish market”, comments Fredrik Carling.
Salling Group is Denmark’s most diverse retail group, serving 11 million customers weekly and covering household chain brands such as Føtex, Bilka, Netto, and Salling. With more than 1700 grocery stores in three countries, Salling Group also operates online shops, department stores, coffee shops and restaurants.
“With Salling Group, we are following our strategy of launching with leading, quality players who position Veg of Lund’s products as part of the next generation of plant-based foods. With a successful launch, there is an exciting opportunity for additional orders and further expansion”, comments Fredrik Carling.
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: fredrik.carling@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.
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