Veg of Lund makes an impression at coffee festivals
The coffee festival in Frankfurt left a lasting impression. This Friday, the Swiss Coffee Festival in Zurich kicks off, and Veg of Lund will be there with their plant-based potato drink, DUG Barista. "We received such a positive response from Germany last week, it's really exciting to see that our products are appreciated in coffee," says Helene Nielsen, Director of International Sales at Veg of Lund.
Veg of Lund is making a strong push to become the natural choice for professional baristas. Therefore, the coffee festival in Frankfurt was a strategically important for the company. "We came back with a lot of new energy and many leads from both distributors, but also from individual baristas who want to collaborate. The fact that our potato drink is now available on Velivery in Germany makes it easier for us to reach both the HoReCa market and consumers. We are completely unique with our potato drink, and the fact that it is both allergy-friendly, gluten-free, and low in sugar sets us apart from many others," continues Helene Nielsen.
Next year, the plan is to participate in the Amsterdam Coffee Festival and also to introduce a potato-based cream for the HoReCa market. "It's great to feel that we have wind in our sails and that we're moving forward. It strengthens our focus on international expansion," comments Fredrik Carling, CEO of Veg of Lund."
For more information, please contact:
Veg of Lund AB
Fredrik Carling, CEO
Telephone: +46 703 121 942
E-mail: fredrik.carling@vegoflund.se
About Veg of Lund AB (publ)
Veg of Lund AB (publ) develops, markets and sells plant-based foods that meet consumer demands for taste and sustainability. Veg of Lund has its roots in research at Lund University and the company’s business concept is to use its knowledge, patented methods and innovative solutions to develop and sell tasty, climate-smart and locally produced products based on potatoes. Veg of Lund offers alternatives to dairy products (milk drinks) and snacks (smoothies) and also develops meat alternatives. The company’s products are sold under the DUG brand to consumers, restaurants and food companies in Sweden, Switzerland, Denmark, England and Ireland. The company has the ambition to expand mainly in Europe and Asia. The share is listed on Nasdaq First North and trades under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.
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