Mobile operators bring the fight to WhatsApp and Viber

Singapore-based e-horizon  has delivered a new generation of products to a mobile operator in Asia, including a new type of app innovation called a mobile soft device. What distinguishes a mobile soft device from traditional communication apps is full integration with the core mobile network, which allows mobile operators to provide completely new types of services to subscribers.A mobile soft device allows mobile operators to provide VoIP and messaging services that are superior to what is provided by Internet-based smartphone call and messaging service providers.