Eberjey Announces PJ's for Peace
Eberjey, a beloved lifestyle brand well-known for its Intimate Apparel, Loungewear and Swimwear is launching a cause-related marketing campaign; PJ’s for Peace, to benefit Peace First, a national non-profit organization that teaches young people critical peacemaking skills.
To show its commitment to running a socially-consciousness company, Eberjey has already pledged to donate over $10,000 to raise awareness about the need to promote peace education as a fundamental part of our children’s education and to inspire more youths to take action as peacemakers in their schools and communities. Eberjey will launch their 1st PJ’s for Peace campaign this fall season by introducing a top-selling style, the Gisele PJ Set in an exclusive color, Seaglass, to support Peace First. The PJ Set will retail for $115 and all net proceeds from the sale of the pajamas will benefit the organization.
The campaign will kick-off this October in-stores and online, continuing through the holiday season to provide shoppers with a unique gift idea, and an opportunity to generously give to this cause. Peace First (www.peacefirst.org) is a national nonprofit organization dedicated to helping young people realize their potential to become agents of social change. For the past 20 years, Peace First has been teaching youths across the country the fundamental skills of peacemaking and civic engagement to unleash their potential as natural problem solvers and creative thinkers. Peace First’s educational materials to promote youth peacemaking are now available free to parents and educators on Peace First’s website.
According to Eberjey’s co-founders Ali Mejia and Mariela Rovito, “We chose Peace First as our beneficiary for PJ's for Peace because peace is what our country so desperately needs and Eberjey is a brand that celebrates all that is positive and possible in life. Peace First reminds us that young people are the leaders of today, and that we must invest in their development and celebrate their accomplishments as peacemakers.”
About PEACE FIRST
Peace First, www.peacefirst.org, is a nonprofit (501(c)3)) public benefit corporation, that believes that young people have the power and the inclination to create positive change around them. By giving young people the tools, skills, and experiences to demonstrate compassion and empathy, Peace First helps young become engaged leaders in their communities.
About EBERJEY
Joy, love and confidence. These are the words co-founders Ali Mejia and Mariela Rovito believe are all the things that make a woman truly beautiful. It is with these pillars that they laid the foundation for Eberjey, a company for women, by women, whose mission is clear: to make pretty little things that make women feel fabulous. Since its launch in 1996, Eberjey has become a beloved lifestyle brand selling intimate apparel, loungewear, resort wear, and swimwear for women and little girls. Well-known for its fabrics and laces that are sourced from all corners of the globe, the brand has a perfectly soft feel and delicate feminine aesthetic that women adore. Eberjey is sold at its own two retail stores located in South Florida, online at www.eberjey.com, as well as at premier specialty and department stores worldwide.
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