ECI and MMI Announce a Close Media Audit Alliance of $23 Billion Real Price Value Covering All Major Markets
The fastest growing global media audit provider, ECI Media Management, and the largest media audit provider in North America, MMI Media Management, have announced a close alliance covering all major markets ensuring local expertise via a fully integrated product.
Working with the best local market providers, ECI and MMI are able to provide clients with a unique service, built on the fundamentals of local media trading dynamics.
– This is an important step in our strategy. As we have built our international capabilities, the single minded approach for us is to partner with operations that go beyond simple pool dynamics, superior to those, which only focus on being merely “better than average”. Our clients don’t want to be just slightly better than average; they want to be able to exploit all possibilities offered by the market. Reaching market-competitive potential is the aim for our clients - says Fredrik Kinge, CEO of ECI.
At its root this exclusive venture marries a comprehensively owned office network in North America to its equivalent in Europe, Asia through to South America. Clients will now be able to compare benchmark standards between different markets; increasingly important in a globalized world.
– Together our alliance provides a ‘one stop shop’ where advertisers access their media auditing via one integrated product. The complexity inherent in markets is interpreted by local expertise from within our network, Fredrik Kinge says.
ECI and MMI are the leading independent media audit providers that operate through a combined office network including local market offices in twelve territories with network hubs headquartered in St. Louis - USA, London - UK and Stockholm - Sweden. The combined databases process real price data valued at over $23 billion annually.
– Specifically our combined efforts in TV and digital media are key to this cooperation. Together we lead the market with our TV and digital expertise. Among our clients, enthusiasm for an extended MMI service internationally is manifest. We are delighted to be able to offer this natural extension of our service through the leading alliance we announce today, says Thomas Bridge, CEO of MMI.
For further information, see also www.ECIMMIglobal.com.
ECI Media Management AB.
ECI is an international management consultancy whose mission is to help advertisers achieve lasting improvements in their media and marketing performance. Combining experience, comprehensive databases and proprietary benchmark methodologies, ECI´s dedicated professionals provide media auditing, advertising impact controlling and marketing productivity programmes. We validate the efficiency and effectiveness of the planned or purchased media investment based on your individual marketing and media objectives. The process covers all relevant steps of target setting and buying, ranging from strategy, negotiation of rebates to tactical optimisation by your media agency.
Media Management Inc.
Media Management, Inc. was founded in 1995 by Chief Executive Officer Thomas Bridge to provide advertisers with an objective answer to the three MMI questions: Did the advertiser get what they paid for? Did they pay a fair price? Did the buys manage according to client expectation? MMI focuses on the US media market and is currently auditing for leading US advertisers across all major categories including automotive, telco, pharma, retail, tech and QSR. In 2014 it is expected that Media Management, Inc. will process in excess of $13 billion in US media transactions. The volume of transactions was the catalyst behind the development of the patented software. Media Management, Inc. is the only media audit firm that utilizes a patented software solution.
John Ferguson
Head of International, ECI
john.ferguson@ECImediamanagement.com
Julia Cedergren
Communications and PR, ECI
julia.cedergren@ECImediamanagement.com
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