edRover Wins First Place and $10,000 in AT&T Open Call Contest

(LOS ANGELES, CA – March 25, 2011) – edRover , the nation’s first location-based mobile application for school fundraising, took the top prize in the “Social Good” category of AT&T’s sixth annual “Open Call – Apps for All!” competition. One winner in each of the four categories received $10,000 and exclusive marketing opportunities with AT&T. edRover, which is expected to become available for free from the iTunes App Store in the coming weeks, was developed by veteran mobile marketer Tania Mulry. A mother of three school-age boys, Tania became frustrated by the