Cricket Manager is launched today in South Africa and will be scaled up globally during the first quarter of 2022
December 23, 2021, 12:15
Wicket Gaming AB ("The Company") today launches the game Cricket Manager Pro in South Africa. The game will initially be available on Android via Google Play and then gradually launched in more countries.
South Africa is for several reasons a suitable market to initiate the launch in. There is a great interest in cricket, the country has a favorable infrastructure for 4G and South Africa has a suitable target group where the Company is given the opportunity to measure and optimize relevant Key Performance Indicators (KPI).
After South Africa, Wicket Gaming intends to scale up the launch by releasing the game in countries where there is great interest in cricket. These countries have been divided into Tier 1 (industrialized countries) which include the UK, Ireland, Australia and New Zealand as well as Tier 3 (developing countries) which are India, Bangladesh, Pakistan and Sri Lanka. Finally, the game will be launched in the rest of the world. The company plans to launch Cricket Manager on the global market during Q1 2022 and for the full year 2022, the goal is to achieve 10 million downloads. The total number of cricket fans is estimated globally at about 2,5 billion fans. It is noteworthy that there are over 30 million cricket fans in the United States.
Presentation in pdf regarding the launch plan of Cricket Manager:
Interview on December 8th with Eric de Basso regarding the launch of Cricket Manager:
Eric de Basso, VD för Wicket Gaming, kommenterar:
- Today we launch Cricket Manager in South Africa. This takes place at the same time as the World Test Championship (WTC) which is played in South Africa next week. South Africa meets India at home turf, a welcome event in connection with our launch.
For further information, please contact:
Eric de Basso, CEO, Wicket Gaming AB
Email: eric@wicketgaming.com
Telephone: +46 70 780 52 00
About Wicket Gaming
Wicket Gaming is a Swedish game development company founded in 2015. The Company’s business concept is based on developing and distributing so-called free-to-play games within the sports genre. Since its foundation, the Company has been working to develop its first title, Cricket Manager, which is a cricket manager game for mobile devices. In the game, players are enabled to create and own their own cricket club and compete against other players around the globe. The goal is to create one of the world’s most popular cricket manager games for mobile devices and to utilize the existing tech-platform to broaden and scale the game portfolio to include other sport manager games.
For further information, see Wicket Gamings website www.wicketgaming.com.