Wicket Gaming Presents CEO Letter for January

4 February 2022 at 08:00

Eric de Basso, CEO of Wicket Gaming, updates the status of the company's launch of Cricket Manager and the upcoming acquisition of Wegesrand Group.

Global launch of Cricket Manager Pro 2022

Wicket Gaming is working continuously to adapt the game to the upcoming global launch of Cricket Manager. Since our launch in South Africa, we have been able to gather useful feedback from users and user data. This has resulted in minor adjustments and adding especially requested features from our users. As a game development company, it is extremely important that users' wishes are take into account in product development. These new suggestions for functions from our users are being implemented at the time of writing and we are close to scaling up the launch to more countries and then being ready for a global launch.

In parallel, we are working intensively on the market side in order to build a campaign that gives the greatest possible impact when we launch globally. We have previously communicated that we have signed agreements with the cricket stars Hardik Pandya and Jasprit Bumrah, these two players have over 62 million followers on their social media. In addition to these, discussions are underway with player agents able to connect us with more cricket stars. Our ambition is to sign agreements with cricket stars that together give us the opportunity to reach at least 100 million followers on social media.

Through our initiated collaborations with WeHype, The Game Marketeer and cricket stars, we can now combine our marketing efforts to get maximum coverage at the launch of Cricket Manager. This means that we can reach users through Youtube streamers, paid user acquisition and influencers and bloggers. Our goal for 2022 is to reach 10 million downloads for Cricket Manager Pro.

Wegesrand 

The due diligence process regarding the acquisition of Wegesrand is in full swing.

Wegesrand has also experienced good growth during 2021 with sales of almost SEK 25 million. This is a growth of approximately 50% as compared to 2020. The company has recently secured a number of orders and finalized agreements with long term commitment. In the gaming segment, Wegesrand has also entered into an agreement with a significant European gaming company to develop a yet unannounced AAA game.

Within Ed-tech Wegesrand has signed an agreement with an international railroad service company to train drivers. The deal has a minimum value of SEK 2.5 million. Wegesrand entered into an agreement to develop a mathematical learning app for schools to be developed with two German universities with a value of approximately SEK 4.0 million. In total, Wegesrand secured, in January alone, orders for 2022 worth in excess of SEK 10.0 million.

In January, the Bavarian Digital Ministry launched the app "Where is Goldi'' developed by Wegesrand. The App has been very well received by its users with a 4.5-star rating in the App Store. The successful launch leaves room for further future agreements within the segment of digital learning for kids.

Wegesrand’s project ”NmSee” developed for the Neanderthal Museum in Germany has won the IAUD-award in Tokyo, Japan. The project has created a solution for disabled people to experience the exhibition in the Museum. 

For further information, please contact:

Eric de Basso, CEO, Wicket Gaming AB
Email: eric@wicketgaming.com  
Telephone: +46 70 780 52 00

About Wicket Gaming

Wicket Gaming is a Swedish game development company founded in 2015. The company's business concept is based on developing and distributing so-called free-to-play games in the sports genre based on proprietary brands. Since its inception, the Company has worked to develop its first title, Cricket Manager, which is a manager game in cricket for mobile devices that aims to create and own its own cricket club and compete against other players around the world. The goal is to create one of the world's most popular cricket manager games for mobile devices and to use a technical platform to broaden the game portfolio to include other sports manager games.

For more information, see Wicket Gaming's website www.wicketgaming.com.