'Proper Prices' launch results in proper results for EH Smith with customer visits up by 30%
The introduction of fixed prices at EH Smith - for the first time in the company’s ninety-year history - has been rewarded with a 30% increase in customer visits across the group’s eight branches.EH Smith's new ‘Proper Prices’ campaign, launched as part of a wider £400,000 redevelopment of the firm’s Shirley, Solihull site and then rolled out across the group, saw 13,000 of EH Smith’s most popular items reduced in price from May 2013 onwards.
The campaign has also resulted in a 29% increase in revenue from smaller building firms and other trades - a key target market for EH Smith.
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