Eidra acquires Wipfli's Product Studio and expands in the US market
Eidra is expanding in the US market with the acquisition of Wipfli's Product Studio business and revives the Punchkick brand. This strategic acquisition marks a significant milestone in Eidra's mission to drive positive change through the seamless fusion of strategy, design, and technology.
Eidra and Punchkick have a shared vision for the future and are dedicated to pushing the boundaries of what is possible in the digital space. By combining strengths, they can offer a comprehensive suite of services that includes strategy, design, development, and implementation. Clients can expect a seamless integration of cutting-edge technology and user-centric design, resulting in products that are not only functional but also delightful to use.
“We are thrilled to welcome Punchkick into the Eidra family. This acquisition is a testament to our commitment to expanding our capabilities and delivering innovative solutions to our clients,” says Mattias Olofsson, co-CEO of Eidra.
Punchkick is Eidra's first acquisition in the US, where Eidra already has a strong foothold with clients such as McDonald’s, Sonos, Hubspot, and Estee Lauder. This move further strengthens Eidra’s capabilities in digital product development, user experience design, and technology innovation.
Clemens Brandt, Partner at Eidra USA, adds: “The talented team at Punchkick shares our passion for user experience and technology, and we are excited to collaborate and create the next generation of digital products together."
Since 2006, Punchkick has focused on designing and developing world-class mobile apps and websites for some of the world’s largest companies. They keep organizations competitive in today’s mobile landscape by integrating UX design, user research and testing, and strong digital product strategy into the agile development process. Over the span of two decades, they have created strategies, apps, and experiences that provide end users with the experiences they’ve come to demand.
In 2020, Punchkick joined the management consulting firm Wipfli in order to bolster its technology consulting practice. Eidra has acquired 16 of its employees to integrate into its global digital product practice under the former Punchkick brand.
With its rich history and expertise in creating impactful digital products, Punchkick perfectly aligns with Eidra's vision of transforming products and experiences into smart, simple, and highly effective systems and services. The team's proven track record in developing market-defining and iconic products will complement Eidra’s existing offerings and enable Eidra to deliver even greater value to its clients.
Billy Collins, Punchkick’s Business Lead: “The entire Punchkick team is beyond excited to begin collaborating with Eidra’s large and talented team of digital strategy and crafts-people.”
Abby Gartner, Punchkick’s Operations Lead adds: “Eidra brings such a unique and compelling story from the Nordics to the US market. The opportunities to grow and innovate here are endless.”
About Eidra
Eidra is a consultancy collective bringing together a unique group of leading companies in strategy, creativity, and innovation. Our companies provide businesses with the concentrated expertise they need to deliver sustainable commercial advantage, at speed. We help leaders create Great Change: the exponential growth that only happens at the intersection of different perspectives.
Born in the Nordics and headquartered in Stockholm, we have found kindred spirits around the world, building strong operations in the Nordics, the Netherlands, and the US.
Today, Eidra includes Above, Ariel, Alexander Reklamebyrå, Conversionista, Cupole, Curamando, Curious Mind, Fabrique, Goods, Heydays, Kurppa Hosk, Kurppa Hosk Communications, Los & Co, Mission Anew, Neue, Tba, Q42, and Umain. We are now 1,200+ strong: strategists, creatives, and engineers, built on a foundation of management consultancy competency that allows us to move effortlessly between strategy and implementation.
Eidra is driven by its active founders and shareholders, who collaborate with minority owners Altor Equity Partners, leveraging their strategic investments to develop the consultancy collective.
About Punchkick
Punchkick is renowned for its expertise in digital product development and user experience design. The studio has a rich history of creating impactful digital products that make people's lives smarter, better, and more fun. With a focus on innovation and technology, Punchkick has helped numerous clients achieve their digital transformation goals.
About Wipfli
Wipfli is an advisory firm that delivers holistic solutions to help clients navigate the modern marketplace, optimize performance and drive growth. Our more than 3,200 associates deliver digital, people, strategy, risk, financial and outsourcing solutions to 56,000 clients.
Contact:
Clemens Brandt
Partner, Eidra USA
Email: clemens.brandt@eidra.com
Phone: +1 (646) 715 23 63
Elin Kiw
Head of Communications, Eidra
Email: elin.kiw@eidra.com
Phone: +46 70 777 2267
Website: https://www.eidra.com/
