Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
● Initial operations are underway in parts of the Memphis region, with daily, all-electrified shipments of Frito-Lay products resulting in an annual savings of 143 metric tons of CO2e emissions
● This marks the second market in which Einride and PepsiCo have partnered in to deploy sustainable shipping solutions, since previously deploying in the U.K. in 2023
Memphis, Tenn (Oct. 23, 2024) – Einride, a freight mobility company that provides digital, electric and autonomous technology, today announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee. This initial wave will support PepsiCo’s Frito-Lay food distribution by electrifying some routes in the Memphis region.
A key food and beverage customer for Einride in the U.S. and the U.K., PepsiCo aims to reduce emissions with this partnership. By leveraging Einride’s offering of connected electric trucks, charging infrastructure and digital freight platform that optimizes operations with data-driven insights, PepsiCo aims to reduce its Scope 3 emissions, often the largest and most challenging source of emissions for companies.
“PepsiCo’s decarbonization strategy is not one-size fits all. We’re continuously looking for new and innovative ways to reduce our Scope 3 emissions. Our three-way partnership with Einride and Armstrong Transportation has built a scalable, turn-key approach to electrification-as-a-service with sustainability at the center of our joint goals,” said David Allen, Vice President and Chief Sustainability Officer for PepsiCo Foods North America.
“We are proud to deploy our technology in partnership with the PepsiCo team, given their ambition to cut emissions at scale with decarbonized freight,” said Robert Falck, CEO and Founder of Einride. “These operations will accelerate a cleaner, more efficient supply chain, while showcasing that going electric with freight operations is not just possible, but essential.”
The fleet of five vehicles, which are operated with drivers from Frito-Lay’s Memphis-based carrier partner Armstrong Transportation, is projected to transport over 2,500 loads annually, covering nearly 200,000 miles, and reducing approximately 143 metric tons of CO2e emissions each year. To ensure a smooth transition for drivers and expand charging infrastructure in the market, Einride has installed a 700 kW private charging station at Armstrong’s yard, allowing Frito-Lay to unlock electric freight operations quickly without complexity or costly overhead investments.
Since 2020, Einride has been operating electric large-scale fleets and setting the standard for sustainable freight, helping partners reduce their emissions by up to 95%. As an industry leader, Einride offers shippers a cost-efficient way to transition to sustainable operations by providing an integrated ecosystem of software and hardware.
About Einride
Einride designs, develops and deploys freight mobility technologies to accelerate the transition to sustainable transportation. Its platform includes connected electric and autonomous heavy-duty vehicles, charging infrastructure and an intelligent freight operating system. Founded in 2016, Einride became the world’s first company to operate an autonomous, electric vehicle on a public road in 2019. Today, Einride operates one of the largest fleets of heavy-duty electric trucks servicing Global Fortune 500 companies across eight markets. For more information, please visit einride.tech.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
About Armstrong Transportation
Armstrong Transportation is a regional, asset-based carrier that serves a 600-mile radius around its home market of Memphis, TN. For more information on Armstrong Transportation, please visit www.ArmstrongTrans.com.
Media Contact
press@einride.tech
Media Contact
press@einride.tech
About Einride
Einride designs, develops and deploys freight mobility technologies to accelerate the transition to sustainable transportation. Its platform includes connected electric and autonomous heavy-duty vehicles, charging infrastructure and an intelligent freight operating system. Founded in 2016, Einride became the world’s first company to operate an autonomous, electric vehicle on a public road in 2019. Today, Einride operates one of the largest fleets of heavy-duty electric trucks servicing Global Fortune 500 companies across eight markets. For more information, please visit einride.tech.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
About Armstrong Transportation
Armstrong Transportation is a regional, asset-based carrier that serves a 600-mile radius around its home market of Memphis, TN. For more information on Armstrong Transportation, please visit www.ArmstrongTrans.com.
