Cadillac begins cooperation with Elbilsvaruhuset.se

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Cadillac and Elbilsvaruhuset.se have entered a strategic collaboration to accelerate the transition to electric driving in Sweden. Elbilsvaruhuset.se will serve as the provider of charging infrastructure for Cadillac customers in Sweden, marking the next step in a larger initiative for the Swedish market.

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Now GM is taking the next step in its electrification with the new collaboration with Elbilsvaruhuset.se to facilitate the transition to electric driving here in Sweden.

Elbilsvaruhuset.se is a leading player in the Swedish market for charging infrastructure and accessories for electric cars. They focus on making electrification possible, simple and accessible to everyone, for a future independent of fossil fuels. With Elbilsvaruhuset, it will be easy for Swedish electric car owners to find and install the right charging solutions.

Elbilsvaruhuset.se will supply charging infrastructure and facilitate installation services to Cadillac’s customers in Sweden. The cooperation reflects Cadillac’s vision of an electrified future and strengthens Elbilsvaruhuset’s role as a leading supplier of charging solutions for electric car owners throughout Sweden.

An initial phase of a large-scale venture

With Elbilsvaruhuset as a partner for charging infrastructure, Cadillac’s customers in Sweden will have seamless access to reliable home and private charging solutions, installation and fast service. The collaboration marks an important milestone according to Filip Sernhede, CEO of Elbilsvaruhuset.se, “a sign that what we are doing is right”.

“This collaboration is further proof that what we are doing is right. Being able to work together with one of the leading car manufacturers who need a local and well-developed partner to handle demand feels both safe and exciting. We share a common vision on the transition to electric, and it feels good that we are well equipped to face the challenges of the future together.”

Filip Sernhede
CEO at elbilsvaruhuset.se

Cadillac’s new electric car: LYRIQ

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Initially, Cadillac will offer a model for the Swedish market, the Cadillac LYRIQ. An elegant electric car that combines cutting-edge technology and first-class design. With its dramatic silhouette, the edge to edge glass panoramic roof and advanced features such as a 33 inch curved LED screen with Google built-in for the infotainment system, the LYRIQ sets new standards for electric cars at Cadillac. The LYRIQ offers an impressive range of up to 530 km, is powered by GM’s innovative platform and is equipped with advanced comfort features and safety systems, including the AKG Studio sound system with Active Noise Cancellation. LYRIQ is not just an electric car, it is a vision of the future on four wheels.

“At Cadillac, we strive to create a seamless and premium experience for our customers. Our collaboration with Elbilsvaruhuset.se is key to deliver reliable and accessible charging solutions in the Swedish market. Their expertise and strong local presence make them an ideal partner to meet the needs of our Cadillac customers and support our vision of a electric future.”

Sai Ragavareddy
EV Charging Product Manager at General Motors Europe

With the collaboration, Cadillac and Elbilsvaruhuset.se jointly take an important step in Sweden’s ongoing electrification. To read more about General Motors’ European investment in electric drive, follow one of these links:

About General Motors (GM):

General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM’s Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry’s widest range of EVs, as we move to an all-electric future. Learn more at GM.com.

About Elbilsvaruhuset.se:

Since 2021, Elbilsvaruhuset.se has supported the Swedish people in their transition to electric driving through tailored charging solutions. As a comprehensive provider of everything related to EV charging, Elbilsvaruhuset.se aims to simplify the shift to electric mobility. The company offers a wide range of charging stations, accessories, and solutions for projects of all sizes. By focusing on high-quality products from trusted manufacturers and providing customized solutions, Elbilsvaruhuset.se ensures that every customer receives an optimal charging setup tailored to their vehicle and specific needs. To further support its customers, Elbilsvaruhuset.se delivers both technical expertise and professional installation, guaranteeing a safe, precise, and seamless experience.

For more information contact:

Filip Sernhede, CEO at Elbilsvaruhuset.se, filip@elbilsvaruhuset.se
Sai Ragavareddy, EV Charging Product Manager at General Motors Europe, sai.ragavareddy@gm.com

Hugo Flygare
Brand Manager
hugo@elbilsvaruhuset.se

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This collaboration is further proof that what we are doing is right. Being able to work together with one of the leading car manufacturers who need a local and well-developed partner to handle demand feels both safe and exciting. We share a common vision on the transition to electric, and it feels good that we are well equipped to face the challenges of the future together.
Filip Sernhede, CEO at elbilsvaruhuset.se
At Cadillac, we strive to create a seamless and premium experience for our customers. Our collaboration with Elbilsvaruhuset.se is key to deliver reliable and accessible charging solutions in the Swedish market. Their expertise and strong local presence make them an ideal partner to meet the needs of our Cadillac customers and support our vision of a electric future.
Sai Ragavareddy, EV Charging Product Manager at General Motors Europe