Electrolux partners with smart kitchen startup Drop
Electrolux is partnering with Drop, a smart kitchen technology company, to further develop the smart kitchen ecosystem and create opportunities to enhance the taste experience for more consumers.
Based on the partnership announced today, Electrolux business area Home Care & Small Domestic Appliances (SDA) will enable products to work seamlessly with Drop’s online platform and app, which will provide tailored recipes and guidance to the specific programs and the capabilities of Electrolux appliances.
“We’re excited to partner with Drop and to further explore new ways of making the cooking experience more simple and personalized for consumers,” said Ola Nilsson, Head of Electrolux business area Home Care & SDA. “By partnering with Drop, we can further expand our connected ecosystem to deliver great cooking experiences to consumers.”
Using the latest technology to simplify and personalize the consumer cooking journey through assisted cooking, new services and partnerships is a growing area of interest for Electrolux. Earlier this year, Electrolux announced several strategic partnerships within the smart kitchen, such as with the eating technology company Innit in Europe, the recipe platform SideChef in Asia Pacific as well as expanding its collaboration with the Google Assistant to Europe.
For more information about Drop, visit: https://getdrop.com
For further information, please contact Electrolux Press Hotline, +46 8 657 65 07.
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.
