Electrolux Professional Indoor products ready to grow on North American market

(ELUX) Electrolux cooking and refrigeration equipment for professional users is preparing for growth in North America. Extensive marketing investments in USA and a newly opened culinary event center will set the stage for Electrolux Professional Indoor in North America.

Electrolux Professional entered the US market in 2004 and has become one of the top ten suppliers in the US. American food service operators are becoming increasingly concerned about health and obesity issues, food safety, process automation and energy efficiency, issues that are addressed by the Electrolux range of professional products “We want to grow in North America and we are making big investments to ensure that we will be one of the top suppliers within a five year period,” says Detlef Münchow, president of Electrolux Professional Indoor. The culinary event center in Fort Lauderdale, Florida, will give chefs and restaurateurs a better understanding of what makes Electrolux the world’s number one choice among professional cooks. The company expects thousands of potential customers per year to visit the new test kitchen. The aim is to attract business from the largest American chain restaurants. The Fort Lauderdale site also serves as the North American headquarters for Electrolux Professional Indoor and employs approximately 100 people. The North American culinary event center is the Group’s third center for professional cooking equipment around the globe. Other sites are Italy and China.