Electrolux unveils premium appliances range in China
Electrolux has presented a full range of kitchen and laundry appliances exclusively designed for the Chinese market. Based on extensive consumer research, the “OuYi” range represents the Electrolux Group’s largest product launch this year and is a key initiative for growth in this important market.The new Electrolux range translates insight from over 3,500 in-depth consumer interviews into elegantly designed appliances with intuitive technologies developed specifically with the Chinese user in mind. The products include refrigerators that keep food “market fresh” for longer, hobs offering