Electrolux launches the first and only professional cooking system for consumer homes
Electrolux today launches Electrolux Grand Cuisine. This is a breakthrough into a completely new product category. The ultra-luxury kitchen range is the first professional cooking system specifically for home use and the first that makes it possible to fully recreate Michelin-star restaurant experiences at home.Electrolux consumer insight research has identified a gap in the market. In recent years there has been a revolution in how consumers feel about food. There is an increased interest in fresh ingredients, health, seasonality, provenance and quality. Linked to this there is also an