Electrolux taps Beanstalk exec to head global brand licensing team
The Electrolux Group today announced the appointment of Ciarán Coyle as new Vice President and Head of Global Brand Licensing. Coyle was previously President of Europe & Asia Pacific of the Omnicom-owned global brand licensing agency Beanstalk.The Electrolux brand portfolio already ranks well inside the world’s top 20 licensors with a value of more than USD 3 billion at retail. Besides Electrolux, the Group’s portfolio includes more than 50 brands, including AEG, Zanussi and Frigidaire. “Enhancing the value of the Electrolux portfolio of brands, reaching new consumer segments, exploring