Feeding the world’s growing population in a sustainable way is one of the greatest challenges of our time. We believe Electrolux, as a world-leader in a kitchen appliances, has a responsibility and opportunity to contribute on issues related to cooking and food consumption
At Eurocucina 2016, Electrolux will show how expertise gained from working with some of the world’s top chefs can help domestic kitchen users get their best ever culinary experience.
A visual identity is much more than a change of logo and color palette. It represents a new sense of Electrolux as a brand, what we and our products and services stand for and how we want to be perceived.
Electrolux strongly believes that this technology, where appliances communicate with each other, with consumers and with other devices, offers a great potential to develop products and services that improve how we cook our food and clean our homes
I’m convinced that raising product efficiency for the growing middle class is where long-term shareholder value creation lies.
Enhancing the value of the Electrolux portfolio of brands, reaching new consumer segments, exploring new partnerships and driving new revenue streams through strategic brand licensing is a key part of our brand strategy
Ciarán is a global expert in his field and we look forward to seeing the development of this important area of our business under his leadership
With a strategic approach to brand licensing, executing each program professionally and staying true to each brand’s core equity, it is possible to drive significant brand value in a number of ways,”
These include reaching both new and existing consumers with dynamic and relevant ways to experience their favorite brands, driving diversified, high-margin, revenue streams and, importantly, protecting Electrolux’s highly-valued trademarks in numerous categories and geographies.
We are thrilled that Ciarán will be joining the senior leadership of our global marketing team and helping create value for our extensive portfolio of leading brands.”
Sustainability is an integral part of everything we do at Electrolux, from improving the eco-efficiency of our appliances to reducing the carbon footprint of our manufacturing facilities. These recognitions by leading ratings institutes are clear evidence that Electrolux is a good choice for consumers and investors alike.
“For us at Electrolux it is important to view design from a broad perspective; all design solutions that enhance the lifestyles and living environments of our consumers are relevant for us to explore. This is why we want to expand the Design Lab competition in 2013 and invite ideas for products, accessories, consumables and services within three key focus areas for future households; Social cooking, Natural air and Effortless cleaning”