New Koddi™ Management Platform Launches to Offer Hotel Marketers a Specialized Technology to Increase Bookings
The technology platform provides marketers with instantly scalable solutions for Google Hotel Price Ads (HPA)PARIS, June 12, 2013 – The public launch of the Koddi Management Platform will be introduced tomorrow at the Google Travel Executive Forum EMEA in Paris. The platform provides full orchestration, management, and optimization of a travel brand’s Hotel Price Ads (HPA) campaigns, an offering created by Google that is now available to an expanded set of travel advertisers. Brands are enabled to optimize their campaigns in real-time with a simple and intuitive interface that helps drive