Increasing demand for mobile data ?

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ELISA CORPORATION PRESS RELEASE 22 JUNE 2004 AT 12:15 a.m.

Increasing demand for mobile data –
Elisa starts offering faster connections in November

During 2004, Elisa will introduce high-speed data connections to
its customers. Already in some parts of the Elisa mobile network
the customers use faster connections than in normal data
communications. For customers, high-speed mobile data connections
mean more fluent handling of emails and the respective attachment
files, plus a possibility to send moving images. High-speed data
connections also mean improvement in the use of the wireless
Internet.

"In early May, Elisa launched the Vodafone data card for mobile
use. The demand for it exceeded all our estimates. During the
first month we sold over 1,000 cards. Data cards were purchased by
both companies and consumers. To our opinion, an important
selection criterion was the concept’s easiness of use. Several of
our customers have been surprised that adopting and using mobile
data is really easy. New technologies must also meet service
users’ quality requirements and they must support seamless and
technology-independent usability in different networks," says
Executive Vice President Pasi Lehmus, Elisa.

Mobile data is mainly used for sending and receiving emails, and
for surfing on the Internet. Increasing attachment file sizes
demand faster speeds to facilitate flexible use. Therefore, as of
the beginning of November, Elisa will offer 3G UMTS technology-
based data connections that are faster than present ones. Elisa is
going to build a mobile network which is based on 3G UMTS
technology within the earlier announced investment framework.
Substantially faster connections (5-10 times higher) will first be
opened for customer use in the Helsinki Metropolitan area,
Tampere, Turku and Oulu. The customers can already benefit from
local high-speed mobile data connections automatically if they
have access to a terminal that supports EDGE technology.

"At the latter part of the year there is going to be a larger
number of terminals which will support mobile data connections
provided by Elisa. In addition to mobile phones, we will also
offer Vodafone’s new high-speed data card to our customers by the
end of the year. Mobile devices’ data transfer speeds, familiar
from ISDN or broadband, will have a considerable impact on service
use habits," states Lehmus.

Additional information:
Mr Pasi Lehmus, Executive Vice President, tel. +358 50 550 0022,
+358 10 262 4554, pasi.lehmus@elisa.fi
Mr Anssi Okkonen, Vice President, tel. +358 50 506 5510,
anssi.okkonen@elisa.fi


TESTING OF HIGH-SPEED MOBILE DATA CONNECTIONS FOR JOURNALISTS
Journalists can test high-speed mobile data connections on
Tuesday, 22 June 2004, between 12.00am and1.00pm, and on Wednesday
23 June 2004, between 11.00am and 12.00am at the Elisa Future
Club. The address is Kutomotie 14, Helsinki. Further information
is available from Ms Taina Kaasalainen, Communications Officer,
tel. +358 10 266 2242, +358 50 350 7998,
taina.kaasalainen@elisa.fi.


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