EmPower Research sets up an innovation center to fuel growth in the area of Social Media Research
NEW YORK, NY, JULY 14, 2011- Pursuing a long-term strategy to strengthen its leadership in the area of Social Media-based research and insights, EmPower Research has established an innovation center called ‘InnoLabs’.
“EmPower Research has always been at the forefront of introducing cutting edge solutions for clients who want to generate insights from Social Media to enable business decisions.” said Sangita Joshi, Managing Partner. She added, “As more and more people embrace Social Media, the application areas of Social Media research also increase multi-fold. The key to discovering, structuring and implementing these applications lies in the ability to innovate in the areas of new ways of harnessing information from a novel, topical and dynamic medium, thus empowering marketers with critical, timely, and deeper insights. InnoLabs is a positive step in this direction, helping us to sustain and exceed client expectations.”
Priya Venkataraman, Senior Research Director, Consulting and Analytics, said, “InnoLabs started as an internal innovation group where we built frameworks and methods to generate insights using unstructured Social Media data. Our goal is to shorten project delivery cycles, and introduce new solutions that have relevance and utility for our clients. For instance, we built two path-breaking Social Media-based solutions - the Mom Index for Purchase Intention, and the Online KOL Circle of Influence, which are generating a lot of interest in the marketplace. We are confident that this innovation center will help us bring out many such new solutions and Social Media research methods in the future, making marketers’ lives easy.”
InnoLabs is headed by Anupama Muraleedharan, a Post Graduate from the prestigious Indian Institute of Technology (IIT), Delhi. Anupama has over 10 years of experience in research and analytics, and prior to her new role, she has been leading many of EmPower Research’s key analytics and solutioning assignments with Global Fortune 500 clients.
About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients’ needs.
EmPower Research was named as a Listening Services Partner in Forrester Research’s 2011 Listening Platform Landscape Report.
Contact Information:
Sanjay Kirimanjeshwar
ksanjay@empowerresearch.com
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