EmPower Research to Present Three Game-Changing Ways of Using Social Media in Healthcare Market Research at The PMRG Institute 2011 Conference

NEW YORK, September 07, 2011 - Leading industry association, Pharmaceutical Marketing Research Group (PMRG) has chosen EmPower Research to present at its upcoming Fifth Annual Meeting of The PMRG Institute, the company announced today.

This year, the conference focuses on new methods and new mindsets in healthcare marketing research. Debjani Deb, Managing Partner of EmPower Research said, “The healthcare industry is increasingly becoming receptive to Social Media research for addressing a range of market research challenges. We are delighted at the opportunity to present our point of view on Social Media research in the context of new methods and new mindsets.”

“As pioneers in Social Media research, we believe that healthcare market researchers can leverage it in three ways that can have a far reaching impact on the time, costs, quality, and outcomes of their studies. One can use it as a pre-cursor to traditional research, or as an alternative to traditional research, or even augment traditional research studies.  We will demonstrate the applicability of Social Media research along these three lines with real examples sourced from our vast experience on this subject.”

Debjani Deb will be presenting on Monday, October 17, 2011 at the conference which is being held at the Hyatt Regency Jersey City, New Jersey. The conference agenda is available at http://www.pmrg.org/EventsWebinarsAwards/ThePMRGInstitute2011/Agenda/tabid/585/Default.aspx

To register for the event, visit http://www.pmrg.org/EventsWebinarsAwards/ThePMRGInstitute2011/Registration/tabid/591/Default.aspx

About EmPower Research

EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients’ needs. For more information, visit www.empowerresearch.com

EmPower Research was named by Forrester Research as a Listening Services Partner in its 2011 Listening Landscape Report.

Media Contact
Sanjay Kirimanjeshwar