EmPower Research Launches Social Media-based Online Influencer Solution For Healthcare and Pharmaceutical Industries
NEW YORK, JUNE 23, 2011 – EmPower Research today announced the launch of its Social Media-based solution to identify, profile, track and map online influencers for healthcare and pharmaceutical industries. “The physician is no longer the only influencer.” said Debjani Deb, Managing Partner. She added, “Traditionally, healthcare and pharmaceutical companies have engaged with physician Key Opinion Leaders (KOL) to influence their stakeholder community. However, the profile of an opinion leader has completed changed considering the growing number of individuals researching health