Encounter Technologies, Inc. Secures Firm to Brand for Stand-Out Success
CEO attaches notable PR/Brand Architect to elevate MusicMatrix to millions
NEW YORK, NY—August 23, 2010-Encounter Technologies, Inc. (PINKSHEETS: ENTI) CEO, Anthony Dibiase, is pleased to announce a major step the company has taken to ensure maximum market position for its online interactive music video sensation, MusicMatrix (www.musicmatrix.com). Today the company has engaged the services of The Britto Agency(www.thebrittoagency.com) , one of the world’s prominent publicity, marketing and brand architecture firms with unparalleled creative success and implementation.
“This is a significant step for MusicMatrix and one I’ve thought for quite some time would bring tremendous value and added potential,” states Dibiase. “A solid advertising campaign is one thing; but in line with true brand development as well as implementation and integration with strategic and affinity partners, it creates an immediate ‘wow’ factor with sustainability for exponential results in the market.”
All involved feel that this is a great move for MusicMatrix and one that can separate it from the fold in terms of unique appeal and ‘stickyness’ for users. It’s one of many steps the new CEO has planned expedited growth. “In his first week as CEO, Tony has already assimilated to take notable action on a premiere project with an issue that’s only been explored until now,” states ENTI Marketing Representative, Sheri Cook. “It’s a testament to his ‘roll your sleeves up and work’ attitude that everyone appreciates and we feel it’s a sign of the times to come in terms of substantial moves to further propel Encounter and its projects.”
After interviewing numerous candidates in line with Encounter’s revenue projections and development goals, “we couldn’t be more pleased with our final decision to bring on The Britto Agency (TBA),” states Dibiase. “They will work with us to mold the face of MusicMatrix creating overall penetrability in line with the unique, advanced technology and IP which powers it. We have developed several relationships with key players in the music industry, including top executives, labels and talent, and we feel that The Britto Agency is just the group to kindle the blaze of success for which we’ve positioned MusicMatrix.”
The Britto Agency has over 16 years in the industry servicing a wide variety of clientele through the years, including celebrity, sports and business clientele with a passion and capabilities for effective brand architecture and management.
Marvet Britto, President and CEO of The Britto Agency, has become one of the world’s most successful and celebrated brand architects. Within a few short years of its inception, TBA has become a dominant market force in the industry, trumping PR giants and landing stellar accounts by virtue of Ms. Britto’s ability to recalibrate and adapt to the pulse of both the consumer and media.
Ms. Britto comments, “It’s a thrill to be working with a concept like MusicMatrix and we look forward to shaping it, with company executives, as a leading online resource for aspiring artists, video editors, and music fans worldwide. In order to differentiate MusicMatrix.com from its competitors, we will expand upon the brand’s core DNA, transcending the clutter of the online market. We plan to employ a multi-faceted approach to branding, with the implementation of strategic marketing and PR initiatives.”
Clients have been drawn to brand strategist Marvet Britto for her insight coupled with the innate ability to stretch the imagination of a brand that lay beyond the client’s own scope. “This type of skill set is an indispensable component to MusicMatrix success and market permeation,” states Dibiase. “Those watching will notice quite an evolution in the coming weeks as we work with The Britto Agency on items identified as essential tasks at hand.”
The new branding agenda in collaboration with TBA will include holistic brand architecture encompassing logo and website redesign, differentiation from competition, brand extension, media training for Encounter execs and a robust media-rich campaign with new and existing relationships worldwide, among other poignant activities to build and position the brand.
TBA is also charged to position the MusicMatrix brand as a leading online destination for budding artists and music connoisseurs while identifying and targeting key stakeholder audiences; local, national and international media, individual journalists, music trade publications, entertainment media, and business media.
“We are excited to be taking MusicMatrix to the next level and look forward to sharing updates with shareholders and consumers everywhere as the site and its mobile counterparts get dressed for worldwide success,” concludes Dibiase.
About Music Matrix (www.musicmatrix.com)
MusicMatrix is the hottest rising new star in the online video streaming music industry and specializes in providing standard and high definition streaming music videos over the internet. Users have the ability to upload and view streaming music video content and also earn revenue from promoting your favorite artists videos. MusicMatrix.com is also a full fledged social network which allows users to connect with friends and family from all over the world.
About Encounter Technologies (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com
About The Britto Agency
The Vision
The Britto Agency has become one of the world’s preeminent publicity, marketing and brand architecture firms with unparalleled creative success and implementation. For over 16 years TBA has been elevating the standards of excellence by providing its clients with a hybrid of services including holistic communications, experiential marketing, integrated branding and event design. We cover a wide breadth of disciplines ranging from corporate, entertainment, luxury, hospitality, health and wellness, non-profit, sports and beyond. As a results-oriented publicity powerhouse, TBA crafts and delivers tailored PR and marketing campaigns, providing our clients with only the most effective and well executed media representation. We conceive the blueprint that creates brand acceleration by adopting a peerless approach to building a client's brand equity from conception to design, setting the stage for mass globalization.
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.
Release Prepared by NMR, LLC
IR CONTACT:
Gerrard Hollister Investor Relations
IR@GerrardHollister.com
+1 (310) 909-7988
Tags:
