ENTI LOOKS TO ‘CHAMPAGNE LIFE’ WITH MEGASTAR SPOKESMAN NE-YO
ENTI’s MusicMatrix.com signs hot-off-the-charts Grammy Winner to represent
NEW YORK, NY--(PINKSHEETS: ENTI) August 10, 2010- Encounter Technologies, Inc. CEO, Rick Dibiase, announces today that its cutting-edge flagship website, Music Matrix (www.MusicMatrix.com) has finalized negotiations toward securing sensation, Ne-Yo, as its premiere spokesperson. A short-form agreement was sent today to Ne-Yo’s reps for signature toward a more formal, long-term agreement outlining the deal in accordance with copacetic discussions. As referenced in earlier releases, Ne-Yo would be representing MusicMatrix in line with its National Dish Network ad campaign, internet banner ads, MusicMatrix site presence, Facebook, Twitter, MySpace and other creative crossover strategies.
“Ne-Yo is one of today’s biggest stars and we’re thrilled to move from discussion phase to contract phase with the short-form agreement,” states Dibiase. “We expect turnover for signature expeditiously.”
Known to millions, as Wikipedia puts it best, as an American pop and R&B singer-songwriter, record producer, actor, and occasional rapper, Ne-Yo has also amassed a catalog of chart-topping songs that he has written for other artists, penning lyrics for Rihanna, Janet Jackson, Mary J. Blige and Celine Dion as well as the chart topping, record breaking, Grammy nominated song “Irreplaceable” for Beyonce.
Dibiase continues, “He has proven industry appeal with multi-platinum hits, five top ten Billboard Hot 100 hits and two Number 1 albums on the Billboard 200 and a video for the July 20th released single, ‘Champagne Life’, debuting September 21st this year. He is placed high on the industry’s most respected lists, marking the who’s who of today’s music with over 1,110,731, as of Friday, ‘liking’ his Facebook Page and over 56 million views on his MySpace page (http://www.myspace.com/neyo) to date. You can see how this correlates with a powerful market reach in terms of our campaign as it’s contractually agreed to have MusicMatrix marketed on the celebrity’s social networking platforms, among others.”
The short-form agreement bullets an upfront spokesperson fee with a incentive plan in place to ensure maximum Artist exposure in line with the MusicMatrix brand and overall campaign efficacy. “Under the final Agreement, Ne-Yo will commit to Commercial filming in line with our ad campaign to hit 44 million households for at least the first 6 months, multiple broadcasts via Social Networks such as MySpace, Facebook and Twitter,” states Dibiase. “He will also partake in Radio interviews, Live Chats and associate himself/herself with our logo and weblinks, email lists and would be assigning likeness rights to MusicMatrix for the duration of the campaign.”
Contact:
Sheri Cook
Marketing Representative Encounter Technologies, Inc.
About Encounter Technologies, Inc. (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting, and online marketing support. We specialize in social media, video technology, and online entertainment web solutions. Encounter Technologies, Inc. utilizes their pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc., visit www.encountertech.com.
About MusicMatrix.com
On MusicMatrix.com, users are able to participate in music video editing competitions in order to win both prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative, and simple to use platform for MusicMatrix.com, which facilitates the video uploading, editing, sharing, and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.