Terraplay Systems appoints Sven Hålling as new CEO

Stockholm February 11, 2005 Sven Hålling, the former CEO of It’s Alive, a leading Swedish mobile game developer responsible for such successful multiplayer titles as “Botfighters”, has been appointed as the Chief Executive Officer of Terraplay Systems. It’s Alive merged last year with Daydream, a publicly traded Swedish games publisher. Sven also has long international experience in mobile infrastructure and service platform sales.

Sven takes over from Jeremy Lewis, who has filled the role since September 2002. Jeremy led the company through its initial launch of award-winning products to its first revenues and profits. He helped establish it as a leading provider of network technology and closed two successful funding rounds. Jeremy continues with the company as Chairman of the Advisory Board and returns to the UK. “Terraplay is getting good traction with mobile network operators and market leading game publishers and developers, and is in a good position to be the leading technology for enabling multiplayer mobile gaming and running strong global multiplayer communities”, says Sven Hålling CEO of Terraplay, “and I look forward to work with a great team on this exciting challenge.” “We are very pleased to have Sven on board. His many years in the mobile markets will be a great asset to Terraplay as it moves into the next stage of its development. As momentum builds in the sector and the company grows, his expertise will be very valuable” says Gunnar Eriksson, Chairman. “Our grateful thanks go with Jeremy for his excellent leadership over the last three years as he returns to London”. “I am delighted Sven has agreed to lead the team at such an exciting time in its development” says Jeremy Lewis. “He has exactly the right skills and experience to take the company through the next stage as it focuses on execution and deployment. I look forward to working with Terraplay into the future”. Terraplay provides infrastructure and services for enabling multiplayer gaming, helping game service providers, operators and publishers to launch and operate successful gaming communities in a very cost effective way. The complete solution includes carrier-class networking for all types on multiplayer games, flexible games lobby and community solution, operational support and management tools, easy-to-use SDK and developers support helpdesk, and multiplayer gaming expertise. The Terraplay solution is installed by a rapidly growing number of network operators, and the solution has the largest and most comprehensive portfolio of top game titles, supplied by leading games publishers and developers.