Eniro: CEO's comments

After six weeks at Eniro and after having completed the situation assessment, I have now entered a planning stage and am concentrating on how to address the negative trend in Sweden, reviewing Eniro's overall strategy, working with the capital structure and planning for a new organization. The results will be announced at a Capital Market Day during the fall.

I have identified a number of strategic initiatives, of which some are more general and others of an operative nature. These include the following: - strengthening Eniro's core markets Sweden and Finland, which will require a review of the product development, product offering, sales methods, pricing and scrutinizing operations in Finland in light of the new competitive situation - cost efficiency. The company is operating on a too high cost level. There is a clear potential in increasing cost efficiency in areas such as IT, purchasing, production, marketing and administration, as well as assessing the company's need for working capital - further enhancing Eniro's online strategy as an integrated component in the overall strategy - reviewing the portfolio of current geographical holdings   Stockholm July 19, 2004 Tomas Franzén   For further information:  Tomas Franzén, President and CEO, tel. +46 8 553 310 01, mobile +46 70 333 63 20