Eniro and Google Sign Co-operative Agreement

Eniro is further strengthening its position as the leading online media company in Northern Europe. Eniro has signed an agreement with Google, the leading provider of web search services, concerning the European markets.

The co-operation involves mainly two areas: *  Eniro's general search solutions will be based on Google's search technology, web indexing and image search *  Evaluation of  future business opportunities, including search and advertising services Eniro has taken several important steps towards strengthening its position on the Internet market. Continuous expansion of markets, in addition to establishing new online services as well as developing and refining the company's search services and products, are a few examples of this. Through the acquisition of Scandinavia Online (SOL), Eniro obtained access to an established IT infrastructure as well as to in-depth knowledge within IT applications and search functionality. Today, Eniro is the leading company regarding directional services online in Northern Europe, with more than 600 million searches annually, and one of Europe's leading providers of search-related services online. "Eniro's quality will be further improved. For all of Eniro´s users, this means that it will be even easier to find what they are looking for. In combination with our locally produced content, the cooperation with Google means that Eniro's Internet search service will be the most comprehensive alternative for everyone searching the web", says Lars Guldstrand, President and CEO Eniro AB. "Through this important partnership with the Nordic leading online media company, Google will provide Eniro users with its fast, comprehensive, and relevant search results to help them find the information they are looking for", says Omid Kordestani, Google´s Senior Vice President of Worldwide Sales and Field Operations. "This is the beginning of a partnership to provide the best search experience to users of Eniro in Denmark, Sweden, Norway and Finland", says Omid Kordestani. In April, there will be a successive exchange to Google from Eniro's existing web index. The change will start in the Nordic region, the countries affected by this are Sweden (evreka.com), Denmark (eniro.dk), Norway (kvasir.no) and Finland (suomi24.fi).