Eniro launches Sweden's premier search service - eniro.se

Today eniro.se is launched - Eniro's large, gathering of strength on the Internet and Sweden's premier search service for everyone wanting to find something or someone. At eniro.se all search services are gathered in one and the same place: Gula Sidorna (Yellow Pages) and Private Persons A-Ö, maps and directions and the Internet's most comprehensive image and web search -Google.

"One of the greatest challenges facing Eniro has been to gather together our total offering of search services and make them accessible on the Internet. With the launch of eniro.se, and its counterpart in Denmark earlier this year, we've succeeded with this. Now Eniro's position as market leader in Northern Europe in directional media is further strengthened, and as one of the leading players in Europe in this area," says Lars Guldstrand, President and CEO, Eniro AB.  "With its actions, Eniro is showing that we're more than just a directory company and with our new service, eniro.se, we are increasing accessibility for our advertisers and users. Now Eniro provides the broadest range of directional on-line services, all aiming to make it easy to find whatever you're looking for and it's all gathered together at eniro.se," says Cecilia Geijer-Haeggström, President Eniro Sweden. Earlier this year, Eniro launched the equivalent of eniro.se in Denmark (eniro.dk), a successful launch that met Eniro's expectations regarding the service. The concept will also be launched in Finland and Norway this year.   For more information: Lars Guldstrand, President and CEO Eniro AB, +46 8 634 70 01, mobile +46 70 528 81 81 Cecilia Geijer-Haeggström, President Eniro Sweden, +46 8 704 38 10, mobile +46 70 649 19 05 www.eniro.se www.eniro.com