Eniro transforms - New ways of working to deliver greater customer focus, more business and lower costs

• An organisation better aligned to fulfil customer needs 
• Fewer managers to manage a more agile and more efficient organisation
• Savings of 25 MSEK for 2015, annualised to 120 MSEK.

Eniro has now launched a strategic transformation process. Today's announcement means that new ways of working are being introduced and the organisation will downsize by 350 positions which means a reduction of 260 employees. The changes will come into force in May and are expected to be fully implemented by the autumn.

-          It is incredibly painful to have to let employees go. Unfortunately this is unavoidable as we need to transform the company. We will be offering all the help and support we can to employees affected, such as in Sweden where we are consulting with Trygghetsrådet, Stefan Kercza explained.

Since Stefan Kercza took over the reins as CEO, he has put Eniro under the microscope and as early as this past autumn and winter the first stages of the strategic changes which are now being implemented were initiated.

The changes that Stefan Kercza is presenting today concern the introduction of new ways of working and in part, the creation of a new organisation.

One clear illustration of this is that in many cases the various Eniro brands have separate sales forces. This has meant that in the course of a week, one single customer can have been contacted by several different sales representatives offering separate solutions for each channel.

-          This is neither efficient nor does it enhance our possibilities of doing additional business. We need more sales people to concentrate on offering a broader product portfolio.

The new organisation means that sales representatives will look to sell more products to each individual customer in line with the customer’s requirement. The changes also mean that the organisation is being streamlined by eliminating several management layers.

Eniro has also gradually centralised various functions such as product development. The new measures presented today entail further concentration for Eniro, such as in the areas of sales support and customer service.

-          There has been a tendency at Eniro to develop special solutions, but this has not been especially effective. There will now be scope to obtain sales support at central level. Another benefit will be opportunities for the different markets to share valuable experiences.

The changes will also deliver efficiency gains that should reduce cost for 2015 by around 25 MSEK, or 120 MSEK on an annual basis.  

For more information, please contact:

Stefan Kercza, Eniro Chief Executive Officer and President Tel: +46 8 553 310 00

Christer Lundin, Communications Director, Tel: +46 72 888 18 16, christer.lundin@eniro.com

Eniro AB (publ) is required to publish this information in accordance with legislation on the trading of financial instruments and/or securities market legislation. The information is embargoed for publication until 09:00 on 22 April 2015.

Eniro is a search company that aggregates, filters, organises and presents local information. Our growth is driven by users’ increasing mobility and multiscreen behaviour, where we are at the forefront with modern technical solutions. For more than 100 years Eniro has helped people find local information and companies find customers. Today it is a multiscreen solution – our users search for information using their smart phones, tablets and desktops. Mobile advertising is today the fastest growing part of Eniro’s business. Eniro is the local search engine. A smart shortcut to what you need, no matter where you are or where you are going.

Eniro is one of the largest local search companies in the Nordic countries. The company has around 2,300 employees and has been listed on the Nasdaq OMX Stockholm since 2000. In 2014, revenues amounted to 3,002 MSEK with EBITDA of 631 MSEK. Over 88 percent of Eniro advertising revenues come from multiscreen channels. Eniro’s head office is in Stockholm. Read more about Eniro at www.enirogroup.com

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