Eniro growing in market for Mobile Local Search
The number of local searches made with mobile phones is increasing rapidly and currently accounts for around 20% of the Eniro Group’s total searches. Eniro’s digital revenue is thus continuing to grow, accounting for about 70% of the Group’s total revenue, excluding Voice. In 2012, Eniro’s mobile revenue is expected to increase 100% compared with 2011. As a result, the Group’s revenue within mobile is expected to be about SEK 150 M. Mobile internet for the Group has a range of approx. 1.5 million unique visitors a week. “Eniro currently holds a strong position in the market for Mobile