A brisk rally game to mobile phones

Enlightment Entertainment, Small Planet, and Hewlett-Packard in co- operation: A BRISK RALLY GAME TO MOBILE PHONES Helsinki / Cannes, 20 February 2001 Enlightment Entertainment Ltd and Small Planet Ltd bring the most advanced rally game Speed Rally to mobile phones. Hewlett-Packard's Mobile E- Services Bazaar has supported the product development and will promote the game through its international channels. The partners believe that Speed Rally finds wide acceptance in the mobile marketplace globally. "The development of Speed Rally was an engrossing project. The game includes features which were previously seen only in extensive computer games," describes CEO Markus Råmark of Enlightment Entertainment. "We used our know-how of demanding game logics in the design work. As the outcome, we bring to the market a most varied entertainment product with super modern features," he continues. "Our co-operation with Enlightment Entertainment is excellent. We managed to create a most developed game, which shapes the market. Speed Rally has potential to become even the market leader in its field," says Product Development Director Fredrik Sirén of Small Planet. "Speed Rally is fascinating entertainment. Regardless of time and place, players can race to become the world champion in conditions that are close to any real racing environment," he continues. Speed Rally is playable on both WAP and GSM. In the game there are 14 different tracks with 2 to 5 special stages described on the Internet. To start the game, the player first defines the track and special stage. Then he chooses his car and tyres in accordance with track properties and weather conditions. The driver can adjust his car by himself or let an online specialist do it for him. Actions and weather conditions simulate reality. Hewlett-Packard eager to market Speed Rally Enlightment Entertainment and Small Planet are active members of Hewlett- Packard's Mobile E-Services Bazaar. The Mobile E-Services Bazaar provides a forum where companies interested in the advancement of wireless technology can interact commercially, technically, and socially. "Speed Rally is a brilliant example of what can be achieved when companies like Enlightment Entertainment and Small Planet decide to work together to develop awesome products by using wireless technologies", says Business Development Director Peter Vesterbacka of HP Mobile E-Services Bazaar. "We feel confident about Speed Rally's international potential and are eager to market the game globally through our channels", he continues. For further information, please contact: Markus Råmark, CEO, Enlightment Entertainment, tel. +358 400 838 521 markus.ramark@enlightment.fi Fredrik Sirén, Product Development Director, Small Planet, tel. +358 40 555 1409 fredrik.siren@smallplanet.fi About Enlightment Entertainment Enlightment Entertainment Ltd is specialised in design and implementation of high-quality mobile games and gaming communities for mobile platforms and PCs. The company develops demanding game logics and concepts for mobile environment. Enlightment Entertainment's products are available e.g. on zed(tm)'s mobile portal. The company was founded in 1999 and is headquartered in Helsinki, Finland. For further information, please visit www.enlightment.fi. About Small Planet Small Planet is a mobile entertainment application provider developing innovative and lifestyle oriented products for B-2-B customers, who want to enhance their service offering for the consumer market. Small Planet's customers include companies such as zed, the international mobile portal, the Janton Media Group and Sonera Corporation, with whom Small Planet has a solid track record from numerous product launches. Small Planet's innovations include e.g. a Christmas calendar for the mobile phone, the mobile fishing game "Fisupeli", the WAP/SMS nightlife information service "Sonera zed GO!" and the technical platform for the dating service "Deitti.net / mobile". Small Planet was founded in 1998 and is headquartered in Helsinki, Finland. The company has activities also in Switzerland, Germany, and Hong Kong. Small Planet's core team consists almost 40 mobile media pioneers in Helsinki and 14 part-time, field-based resources working on various projects. For further information on Small Planet and its products, please visit www.smallplanet.fi. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/02/20/20010220BIT00030/bit0001.pdf http://www.bit.se/bitonline/2001/02/20/20010220BIT00030/bit0002.doc