u look haute Passes 1 Million Views On Eqal's Original YouTube Channel For Fashion & Beauty
Beauty Vlogger Boot Camp With Elle & Blair Fowler, The Haute List, ReNailz And More Bring Together Fashion and Beauty Viewers Online
Los Angeles, CA (04.19.12) --- Los Angeles, CA (04.20.12) --- u look haute, the YouTube fashion and beauty channel from EQAL surpassed 1 million video views yesterday. The channel launched on April 3. Original anchor programming like Beauty Vlogger Boot Camp with Elle and Blair Fowler, ReNailz and the The Haute List as well as spin-offs and behind the scenes offerings have generated over 11,000 comments. u look haute is an International hit, with approximately 60% of all viewers based in the United States. Canada, the United Kingdom and Australia make up the majority of the other half of the audience. Since launch, the network has offered 35 videos amounting to more than 100 minutes of original programming across the line up. More than 40,000 users are subscribed to youtube.com/ulookhaute. Viewers are active on social media platforms like Facebook, Twitter, Pinterest and Google+ as well as ulookhaute.com.
"We are thrilled to reach the one million viewer milestone so quickly. This far exceeded our wildest expectations,” says Rob Weiss, the Chief Content Officer and Head of Media Networks for EQAL and Executive Producer of u look haute. “We are making professional and engaging content specifically for the online audience who are tuning in to u look haute for their daily fix of beauty and fashion entertainment and information.”
“Our first one million views are a testament to the active, loyal and engaged young, female audience. The second a new video goes live there are hundreds of comments, LIKEs, shares and video responses,” observes Adam Wescott, Executive Producer of u look haute and the GM of YouTube Channels and Video Production for EQAL Media Networks. The audience consists of 97% females and is predominantly between the ages of 13 and 17.
u look haute is programmed with original content premiering each weekday, on demand options and promos and interstitials built into the schedule. The slate of content includes Beauty Vlogger Boot Camp, the Beauty/Fashion reality competition series starring the YouTube phenomenon’s Elle and Blair Fowler (who have more than 350 million views of their combined videos) in a Project Runway meets America’s Next Top Model competition show to find the next big beauty vlogger, ReNailz, a series dedicated to nail styles and trends and The Haute List, weekly round-up of the best of beauty and style featuring the hottest names and voices in fashion and beauty, hosted by Leah Ashley and Mary Darling, founders of FabulousOnABudget.com. Actress, musician and Disney favorite, Chelsea Kane will also participate on the network.
u look haute, EQAL’s newest Media Network, is a go-to online destination featuring tips, interviews, stories and reviews shared by celebrities, experts and everyday women. The interactive network offers the best of traditional and online talent, programming and structure with YouTube breakouts, TV stars, designers, reality competition and more.
u look haute is the original fashion and beauty YouTube Channel from the innovative team that transformed appointment viewing online with lonelygirl15 and launched some of the most innovative digital and traditional programming throughout the cable and digital expansion. u look haute is produced by EQAL Media Studios, the video production arm of EQAL.
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About EQAL:
EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT’s Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe.
For more information, please contact:
Jill Siegel jill@EQAL.com 917.214.1710
