Ericsson adds SON Policy Manager to address increasing network complexity

• Ericsson launches SON Policy Manager to help operators simplify the setup and running of their networks
• Product enables operators to centrally set and control policies and rules to govern self-organizing networks
• Launch marks another step in Ericsson's integrated approach to automating network management, reducing opex and improving the mobile broadband experience

Consumers want a great mobile broadband experience and their expectations on operators continue to grow. Operators need to manage their existing networks and the introduction of new technology in a way that provides a seamless experience for users. Increasingly, they are looking to self-organizing networks (SON) features to help configure and monitor networks automatically as a key operational strategy in both improving efficiency and delivering better network performance.

To this end, Ericsson (NASDAQ:ERIC) is launching a SON Policy Manager. This product helps operators set rules and policies that steer automatic network behavior, thereby simplifying the setup and running of their multi-technology, multi-vendor networks. The benefits of this approach will only grow as operators add small cells in volume to create heterogeneous networks.

Martin Sjöstrand, Head of Product Line OSS, Ericsson says: "Our SON Policy Manager lets operators take charge of their increasingly complex, automated networks in an efficient and profitable way. It makes it easier to configure network features. That means you free up network experts from having to perform repetitive manual tasks and let them focus on more strategic activities. In short, this product saves operators money and improves the mobile broadband experience, which ultimately means happier customers."

During last year's Mobile World Congress, Ericsson launched SON Optimization Manager, which enables operators to automatically optimize the performance of their mobile networks.

Ericsson SON Policy Manager, which will be available later this year, is the latest addition to Ericsson's SON portfolio of products that enables management of everything from features on network nodes to centralized management applications.

Ericsson SON Policy Manager

§    helps to harmonize and coordinate the behavior of SON features across the full network scope

§    ensures consistency in how SON features are configured and run

§    adds dynamic policies that adapt the network to real world changes

§    simplifies configuration of complex network features, reducing the time spent and freeing up staff for other duties

§    helps to unlock the full efficiency and service-quality benefits inherent within and promised by SON features

§    allows for easy adjustment and traceability of changes.

During Mobile World Congress 2013 in Barcelona, Ericsson showcases its combined technology and services leadership for the Information and Communications Technology industry. Our solutions deliver superior network performance in the field, enable complete customer experience management, simplify and automate operations workflows thereby leading to operational excellence. We show how the Networked Society comes to life - what it will mean for the industry and how it will enable our customers to capture growth opportunities.

NOTES TO EDITORS

Press release: Ericsson automates optimization of mobile networks

www.ericsson.com/thecompany/press/releases/2012/02/1589492

Ericsson ConsumerLab report: Smartphone usage experience

http://www.ericsson.com/res/docs/2013/consumerlab/smartphone-usage-experience-report.pdf

Ericsson product portfolio: Ericsson SON Optimization Manager

www.ericsson.com/ourportfolio/telecom-operators/son-optimization-manager

Ericsson SON Visualization http://www.ericsson.com/ourportfolio/products/son-visualization

Ericsson white paper: Smarter self-organizing networks

http://www.ericsson.com/res/docs/whitepapers/WP-Self-Organizing-Networks.pdf

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers. 

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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