Ringback tones are songs or other sounds that replace the standard tone callers hear as they wait for their call to be answered. Such entertainment and personalization services are highly popular with consumers around the world. Since ringback tones are integrated into the network, operators have complete control of the revenue stream while protecting the music industry, which receives royalties through licensing agreements.

Oscar Rojas, Country Manager of Ericsson Venezuela, says: "Ericsson's ringback tone service is an opportunity to deliver a personal touch, and this will create a new revenue stream for operators. The contract also reaffirms our position as an end-to-end solutions provider and systems integrator, providing attractive, new consumer services."

Gustavo Antonetti, Vice President of Commercial Operations, Movilnet, says that in a growing mobile market the key priority is to satisfy user needs while maintaining reliability through high-quality and attractive services.  "This new contract with Ericsson will allow us to lead the way in Venezuela by allowing our subscribers to express their individuality."

Ericsson has provided its Personalized Greeting Service, including the ringback tone functionality, and content management service, which includes distribution of all content on the platform. Ericsson has performed end-to-end systems integration, including evaluation and integration of third-party products according to Movilnet's specific needs. The integrated solution includes content and subscriber management software and ringback application from NMS Communications (NASDAQ: NMSS). 

Personalized Greeting Service is part of Ericsson Music Solutions, an end-to-end offering for consumer music services, which includes content and the enabling functionality.

As networks and business models become more complex, Ericsson supports operators in creating an efficient environment for consumer service delivery through market-leading network and systems integration. Ericsson provides solution design, systems integration and solution management in complex multi-vendor environments. The solutions include evaluation and integration of third party products according to the specific needs of each operator.