The continuous need for more powerful devices combined with the demand for mass market smartphones makes the U380 a groundbreaking platform for mobile device manufacturers addressing this rapidly growing segment. By integrating Ericsson's HSPA modem with TI's high performance OMAP3430 applications processor into a one-chip solution, the U380 is among the smallest and most powerful multimedia platforms on the market in this category.

With support for all major Open OSs, the U380 will provide mobile device manufacturers with a robust and flexible architecture for applications and services deployment, enabling easier delivery and management of services and content. This enables handset manufacturers and mobile operators to differentiate their products through rich, easy-to-use and customizable user interfaces. The extensive verification and IOT testing performed by Ericsson will also enable manufacturers to rapidly bring highly advanced mobile devices to the mass market while reducing risk and lowering development costs.

Robert Puskaric, head of Ericsson's mobile platforms business, says: "This is truly a next generation platform for the rapidly growing Open OS market. The combination of powerful multimedia performance and Open OS capabilities in an extremely small package makes the U380 platform hard to match."

Richard Kerslake, general manager for the TI-Ericsson business, TI's Wireless Terminals Business Unit, says "The combination of Texas Instruments' and Ericsson's key competences has really paid off. TI's OMAP3430 processing power, coupled with Ericsson's HSPA access technology in a pre-verified and tested platform supporting all major open operating systems will provide great opportunities for device manufacturers worldwide."

The U380 platform is expected to be commercially available in the first half of 2009.

 

 

 

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Ericsson Mobile Platforms offers complete, end-to-end interoperability tested platforms across 2.5 and 3G. A common software platform for GPRS, EDGE, WCDMA, and HSPA terminals enables application portability, stability and security, and state-of-the-art power consumption and size. Ericsson has the smallest, most cost-optimized HSPA chipset in the market, making it possible for its customers to enable ultra-small HSPA phones.

The U380 mobile platform is a one-chip solution combining an Ericsson HSPA modem with an OMAP3430 processor from Texas Instruments, capable of supporting all major third-party operating systems on the market. It offers world class multimedia performance with support for up to 12 Mega pixel camera, camcorder, Mobile TV (MBMS, DVB-H, ISDB-T, Unicast), and advanced 3D graphics. Connectivity solutions include WLAN 802.11, Bluetooth 2.1 and high speed USB.  The U380 has a quad-band WCDMA radio with 7.2Mbps HSDPA broadband capabilities, a world class security solution as well as highly optimized power consumption.

TI creates innovative wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow.  TI provides a breadth of silicon and software and 18 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth, and GPS.  TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes.  Please visit www.ti.com/wirelesspressroom for additional information.

TI helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to www.ti.com.