Ericsson appoints Publicis to handle global advertising

Ericsson appoints Publicis to handle global advertising for network and enterprise segments Ericsson has appointed Publicis as the lead agency to handle global marketing strategies and implementations for business segments Network Operators and Service Providers and Enterprise Solutions. By using one lead agency for the two segments, Ericsson will further enhance the consistency and quality of their marketing messages while being cost efficient. Ericsson and Publicis have a long standing relationship that goes back to 1980 when Publicis started to work with brand positioning for the Network Operators and Service Providers segment. As one of the leading advertising networks in the world, Publicis offers Ericsson global advertising solutions. Ongoing projects with other agencies may be carried through to completion and new projects are to be started with the Publicis organization. Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with freedom of mobility for the user. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for its customers - network operators, service providers, enterprises and consumers - the world over. Please visit Ericsson's Press Room at: http://www.ericsson.se/pressroom FOR FURTHER INFORMATION, PLEASE CONTACT Lars Östlund, Press Manager Phone +46 8 681 26 56 or +46 70 326 26 56 E-mail lars.ostlund@lme.ericsson.se About Publicis Publicis, based in Paris, is an international communications network represented in 72 countries and 117 cities. Services offered by Publicis include everything from advertising to direct marketing, from interactive consultancy to event organization. Major international clients include Renault, Hewlett Packard, Whirlpool, Nestle, United Biscuits and UBS. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/10/06/19991006BIT00220/bit0001.doc http://www.bit.se/bitonline/1999/10/06/19991006BIT00220/bit0002.pdf