Ericsson brings video-on-demand to Spain's R viewers

·         Extensive catalog of popular content will be available on request

·         Flexibility to play, pause and rewind both standard and HD content

·         Freedom for viewers to create their own individual TV experience

Ericsson (NASDAQ:ERIC) has been selected by Spanish cable operator R to provide a solution that gives its subscribers the freedom to access on-demand content for the first time. R's new Video-On-Demand, (VOD) service allows consumers to view a wide variety of movies and TV programs on request from a catalog of thousands of hours of content.

"Consumer behavior is changing; our customers want to be able to find their favorite content and watch it whenever they want. This prompted us to look for an end-to-end VOD solution to enable us to enter the VOD market with a compelling offering that meets our customers' ," said Antonio Rodríguez del Corral, R Business Development Director "The new user interface developed in this project blends real time, VOD and catch-up content, providing an impressive renewal of our pay-tv service. Ericsson and its partners for user interface have delivered a flexible solution that allows us to provide a personalized television experience and greater consumer choice."

The solution, which includes the Open Stream Digital Services Platform by Ericsson, delivers a real time video streaming service that fully exploits the latest developments in time shift and traditional VOD technology. R also selected the Ericsson Xport producer and Ericsson Edge QAMs as part of a package that gives consumers greater control and allows them to play, pause and rewind standard definition and HD content.

"Consumers increasingly demand a more individual television experience from their service operator, so when R was looking for an industry leading VOD solution, Ericsson was the obvious choice. R customers are now able to easily find the content they want and have the flexibility to watch it in their own time," said Staffan Pehrson, Head of Solution Area TV, Ericsson. "Providing R with this VOD solution means that it is now able to build better relationships with customers, expand on-demand services revenue while minimizing the deployment costs."

Notes to editors:

Photos of Staffan Pehrson attached

OpenStream Digital Services Platform by Ericsson

Ericsson EQ8096 Universal EdgeQAM

Xport Time-Shifted TV by Ericsson

Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

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About R

R is a fiber-optic communications operator based in the state of Galicia in Spain. R's mission is to provide all Galician businesses and households with the most advanced communications services today and prepare them for the next generation of multimedia and interactive services. Today, R offers telephony, broadband, multi-channel thematic television and mobile phone services to 76 Galician council areas at that moment and the company has invested more than 800 million euros in this project for Galicia. More information about R is available at http://r.mundo-r.com