Ericsson concentrates marketing in Ericsson Sverige AB

Ericsson concentrates marketing in a new Swedish company - Ericsson Sverige AB Ericsson strengthens its operations on the Swedish market by forming the new marketing company Ericsson Sverige AB, (Ericsson Sweden) where competence within both fixed and mobile telephony and data-communication will be concentrated. The purpose of the new company is to wholly meet the customers' needs for innovative, profitable and future-proof total solutions. The organizational structure of the new company is now in place. "Ericsson Sverige AB will be responsible for marketing all products and services for both fixed and mobile networks to operators and enterprises as well as to the industry and public sectors on the Swedish market," says Carl Wilhelm Ros, Senior Executive Vice President of Ericsson and Chairman of the Board of Ericsson Sverige AB. The new Swedish company is built from customer and business support units from several different Ericsson companies. "Sweden is a very advanced market and one of the most de-regulated. We have a new world for communication where fixed and mobile are becoming integrated and tele- and datacommunication increasingly linked together. That is why it is important to concentrate marketing competence so that we can reach present and potential customers with new products and services as well as providing them with easy access into Ericsson," says Ingemar Nilsson, President of Ericsson Sverige AB. He continues: "We are also concentrating competence for new growth-segments such as datacommunication, the health-care sector and home communication." Ericsson Sverige AB was founded 1st July this year and will be fully operational the 1st January 1999. The organization is described below. Ericsson´s 100,000 employees are active in more than 130 countries. Their combined expertise in fixed and mobile networks, mobile phones and infocom systems makes Ericsson a world-leading supplier in telecommunications. FOR FURTHER INFORMATION, PLEASE CONTACT Ingemar Nilsson, President, Ericsson Sverige AB Phone: +46 8 719 2192, +46 70 519 2192 E-mail: ingemar.nilsson@etx.ericsson.se Joséphine Edwall-Björklund, Communications Manager Ericsson Sverige AB Phone: +46 8 719 1698, +46 70 519 1698 E-mail: josephine.edwall@etx.ericssson.se Organization of Ericsson Sverige AB: Customer/Market Units Telia - Manager: Orvar Parling Major National Operators - Manager: Staffan Henriksson Global Operators - Manager: Johan Nylund New Operators Segment & Public Utilities - Anders Rydström Public Safety and Industry - Manager: Lars Hallström Enterprise, Indirect Sales - Manager: Ove Wedsjö Business Solutions and Service-units IP/Datacom Telecom Solutions - Manager: to be decided Implementation and Support Services - Manager: to be decided Systems Integration and Professional Services - Manager: Andreas Luiga Support Functions Financial Management, Business Control and IS/IT - Manager: Jan-Erik Svensson Business Strategies, Development and Quality Control - Manager: Ola Elmeland Information and Market Communication - Manager: Joséphine Edwall-Björklund Human Resources and Organizational Development - Manager: Pia Bernmark